Just found this weird new application called Jaxtr. It seems like a clever click-to-call telephony tool … emphasis on “seems.” I’m trying it out here to see if it has any value.

In short – you embed a widget in your page that allows a visitor to call you, without giving out your number. The visitor plunks his number into the widget, hits go, and that phone rings. If that person is on the approved list, their call goes directly to whatever destination number you’ve given it. If they are unapproved, it goes into a voicemail.

The e-marketing crowds are batting their eyelashes at this, but does it have any value? They claim its a great widget for social networking sites; in fact, early investments came from people behind LinkedIn, Digg, Plaxo and Facebook, among others.

But would this be useful to a campaign or organization? How? Click-to-call is still too novel an idea for a mass audience. Give it another 2 years for wide adoption, and then maybe web visitors will be ready to make one click calls to a hotline or organizer. Any other ideas?

And btw, call me! (wink!)