My brilliant comrade Steve Anderson at ONE/Northwest is building a great new Salesforce module. He calls it Outcomes. And like most super-intuitive apps from Steve, the name says it all – Outcomes is a way to track your campaign’s, well, outcomes.

I could explain it to you in a few paragraphs … but why do that when Steve has created a concise little Jing video? Jing is a software that lets you capture what’s happening on your screen as video, and narrate over it. It’s a great tool for software trainings and explaining new tools like Outcomes.

Check it out, both as an example of a great screencast and an example of a technology that maps to real-world strategy and also, if built right, will inform and elevate that strategy.

posted in Online Organizing