Pakistanis Reject Terror with Epic Petition

Move over, MoveOn — a Pakistan NGO is crushing your petition record.

As of this post, the Yeh Hum Naheen Foundation has collected 8,33,069 petition signatures from Pakistanis who are vocally reject terrorism in all forms. The Say No To Terrorism petition was launched by a coalition of popular Pakistani singers, artists and celebrities, bankrolled by a moderate Pakistani financier. It’s a multimedia blowout campaign centered around a catchy song – kinda like “We Are the World,” but against terrorism, not hunger.

I’m struck by the sheer size of this effort. Eight million is an EPIC number. Google tells me that the largest petition ever collected reached 22 million (though I can’t figure out what it was). The Say No To Terrorism petition seems likely to challenge, and possibly break that record. Compare this to the average online petition here in the states. A hugely successful online petition will get a million signatories. MoveOn’s entire list is about 3 million. Say No To Terrorism has more than doubled MoveOn’s entire list in a week.

Granted, the Foundation has hired 6,000 “volunteers” to canvas Pakistan and collect signatures. That should keep the numbers streaming steadily in. The multimedia hype in Pakistan is apparently huge, so the campaign’s visibility is penetrating deep. And the ask is pretty impossible to turn down. Who WOULDN’T sign a statement against terrorism in a terror-wracked nation?

Still, this is an attention-worthy number, a true outpouring of public sentiment. Like the most successful online organizing campaigns here in the states, this effort has clearly hit perfectly fertile ground at a perfect time with a perfect message.

The big question in my mind is, what will the Yeh Hum Naheen Foundation do with its huge list? Do they have any online organizing experience? Savvy? Should they be getting advice from Avaaz and MoveOn?

Expect to see this story break in the American media soon.

(NB – as of July 26, the petition count has reached 23 million. Crazy!)

posted in Inspiring & Online Organizing