A little news from the online organizing biz – the wonderful folks at ONE/Northwest have changed their name to Groundwire.

It’s a clever name, and changing it is long overdue. The organization’s strategy had outgrown its brand. ONE/Northwest was an acronym, “Online Networking for the Environment.” Very techy; too techy. As their Executive Director Gideon Rosenblatt explained to me over beers once, “We started as the guys who crawl under desks. We graduated to websites. Then we graduated again to organizing strategy.” I’ve heard them describe that final piece as “engagement consulting” — a philosophy of deploying technology in ways that maps to best organizing practices, and even pushes those practices further.

Anyway, I could go on about how great they are, and smart, and productive, but you can visit their new site and see it all for yourselves.

Oh, and the pretty design was provided by Free Range, my former employer. Good work all around!